Craig Hordlow

As you know, Google has thousands of quality raters they use to help test and improve the search results and AI results. OpenAI does the same thing, with AI trainers according to a report by 404 Media.…

Google seems to have made a change in which phone number they use for tracking calls, even when you tell Google to use the Google Ads number, it is still using the Google Business Profiles phone number. I am told …

This week, Google announced yet another spam update, the fourth of the year, the September 2026 Google spam update. Prior to that, we reported on more Google Search ranking volatility. Google Search Console released multimodal search filters……

Google updated two of its Google Posts help documents to allow phone numbers in Google Posts only if they are verified contact information, but if it is unverified, it is not allowed.…

Microsoft is testing replacing or renaming the Copilot search tab in Bing Search with the name AI Mode. AI Mode is the name Google uses for its AI search engine, Bing uses Copilot Search, but Microsoft is testing using Google’s …

Did you know that you cannot edit your Target ROAS while promotion mode is active in Google Ads? Google will display a notification that reads, “You can’t edit your Target ROAS while promotion mode is active” and then gives you …

Microsoft Bing is testing adding an editable icon in two formats on images within Bing Search that can be edited using Bing’s AI image feature.…

Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages. This only impacts sites …

Google has updated its video structured data documentation to support creator property and it has updated the interactionStatistic in VideoObject structured data. Google said these updates are to “to document support for the creator and author properties, and clarify supported …

Here is a recap of what happened in the search forums today……

We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending …

Google is testing moving the AI Overviews from the top of the page to the bottom-right location for hotel searches. So when you bring up a hotel knowledge panel, you may see an AI Overview at the bottom of the …

Google is testing a redesigned Local Service Ads design in the search results that have larger images and a highlight box under the listings. It makes the ads really stand out and in your face.…

Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser’s forecast. It shows your projected weekly conversion value and adds that your campaign …

We’ve seen Microsoft test variations of expanding sitelinks within the Bing search results before. But here is a different variation on that, one that expands and shows descriptions under the sitelinks after you hover your mouse cursor over the specific …

Google Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them …